We believe quality data is the foundation for high-performing sales and marketing activity.

We’ll make data your unfair advantage.

Our Services

  • Structured planning around how a business collects, manages, analyses, and uses data to support its marketing, sales, and overall business goals.

  • Prioritising your Target Addressable Market (TAM) to make sure efforts are being focussed in the right area to maximise ROI and reduce waste.

  • Delivering large-scale research to support ABM programs and sales initiatives, ensuring teams have the detailed insights they need to drive results.

  • We’ll help you evaluate your existing technology stack and ensure you are up to date with new technologies available in the market.

  • Building effective always-on management & maintenance programmes to ensure your B2B data is accurate and available in real-time.

  • Data preparation, segmentation and delivery across marketing automation platforms to support with campaign delivery.

  • Strategic and campaign dashboarding to ensure everyone that people have the right information available in real-time to optimise performance.

About us

David Kershaw
Co-Founder, Data Strategist

With 20 years of B2B data experience, I’ve led high-performing analytics teams and worked as a senior data strategist in one of the top B2B marketing agencies. Now, as the founder of my own business, I help companies turn complex data into strategic insight that drives smarter marketing and measurable growth.

We combine the sharp instincts of a data strategist with the precision of a data scientist — aligning business goals with clean, intelligent data that fuels smarter sales, sharper marketing, and faster growth.

Andy Crabbe
Co-Founder, Data Scientist

I started my career at a data agency, learning how structured data drives real marketing impact. Since then, I’ve worked across the full data stack — from engineering to predictive modelling. With 20 years of B2B experience, I now help organisations turn complex data into scalable sales and marketing success.

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!